To make themselves more public and more accountable, some businesses are choosing to make their business plans public. They strip away the sensitive information, of course. However, if you decide that you want to do this, you need to understand certain things.
Clarify the Why
Businesses have different reasons for sharing their business plans. A common one is to establish a certain level of accountability with the public. Another is to help attract ideal candidates for certain open positions.
Determining the why will help you to determine not only what to keep but also what to downloadable or online software to use. Some Online Recruiting Software programs will allow you to connect automatically to various business networking sites or newspapers, depending on your purpose.
Start Cutting the Fat
Once you decide what you want to do, it is essential that you cut away the fat. Even if you are using an online software that connects to sites without any limitations on lengths, your business plan should be no longer than ten pages. This is significantly less than a standard business plan. These can sometimes have as many as 200 pages.
As a general rule, you will want to summarize rather than elaborate. Put out the primary purposes and goals, but do not go into great detail. It’s not necessary that people know every single step along the way. Instead, offer the information in SparkNote form.
Focus on the Strategy and Connection to the Community
If you are trying to maintain a form of accountability with the public, you should make sure that your business plan gives most of its attention to the strategy of the business and how this intersects with the community. You will not necessarily have a section entitled Benefits to the Community. However, it should be implied. This is, after all, what most of the public is going to be interested in.
Focus on Goals and Course
If you are trying to attract the ideal candidates, then you will want your business plan to be streamlined and focused on the goals of the business and the general course you plan to take to get there. This should also include a general overview of what the business culture is like. Again, this should not be a separate section. It should just be woven throughout the plan.
If you want to accomplish something between the two, then you will want to merge these two approaches. Include information on the strategy and goals as well as an interwoven theme of community.