When it comes to the nearly infinite number of things you can do on the Internet, you have almost the same number of opportunities to make business connections and market yourself, as it were, online. Next time you’re online, rather than surfing about aimlessly, why not create a profile on a professional networking website? Making use of such websites to increase your business contacts, make new contacts, and stay up to date on news, industry standards, and current trends in your field, is a fantastic way to leverage your professional potential online.
In a lagging economy, and similarly lagging job market, getting your name out there along with all of your bright and shiny qualifications is crucial to being heard above the din of the thousands like you who are also looking for a fulfilling, lucrative job. In essence, you can create a sort of online resume for yourself via a profile on a social networking website. Now, if you are looking to gain employment in such a venue, what you include in your profile is especially important. On the other side of that coin, if you are hoping to attract new employees to your company, you want to show qualified individuals exactly why you are a desirable employer–yet another thing you can do on a professional/social networking site. These online “meeting spots” are also a great way to keep up with what’s going on, not only in the realm of work, but also with your friends, events of interest, and so much more.
If you’ve never checked out a professional networking website before, you’re probably not very familiar with how they operate. The way it works on the majority of sites out there is individuals, groups (such as bands, improv troupes, local non-profit orgs.), and companies sign up and create free (in most cases) profiles for themselves. Try to find a social networking website that has the features you’re looking for. Do you want to be able to upload media, such as music, video, photos, etc.? Most likely, your answer is yes. You should not have a hard time at all finding a website that does all of this and more. If you’re really looking to hone in on a professional networking website that focuses mainly on your field, you can find individual specialty sites, or you can join a big-name social networking website that offers membership to groups specific to your field within its domain.